Client: Cindy van Den Bremen / Capsters
Turnaround: March-April 2015
My Role: Concept Design, camerawork
Cindy van Den Bremen asked me to create a promotional video which targeted young sporty Arab women to promote her brand Capsters, the world’s first sports hijab. I saw the necessity of finding an everyday role model, who against the odds and societal pressures, wears a sports hijab and does sports outside. The result is a short inspiring video about Rana Rwesheid, a pioneer in women’s sports in Qatar.