Client: SETUP, Utrecht

Turnaround: December 2016

My Role: Project Management, Concept Design, Design, Production

For SETUP, an organisation exploring digital culture in Utrecht, we were asked to create Urban Nudge Kit, a kit citizens could use to instigate good behaviour. For example, punaises that you could put on the street to ward off bicycles. Or an own custom made sign with monsters warning that bicycles will be eaten if left here. Funny interventions which can effect how people behave. Power to the people!


Me in discussion with civil servants giving feedback on design version 1.


The final box


The Unboxing Video